Vice President of Marketing Tom Dievart shares how the iconic brand is embracing technology-forward approach to grow beyond its bodybuilding roots.
Founded in the 1970s by Joe Gold, World Gym International quickly gained a global reputation, becoming synonymous with strength training. Today, under the leadership of Vice President of Marketing Tom Dievart, the brand — which now has over 200 locations on six continents — has embraced a tech-forward approach to enhance profitability and member experience.
Dievart’s 20 years of sports and fitness experience, including his background as a professional soccer player, has driven World Gym’s strategic focus on training optimization and AI-driven analytics. This allows World Gym to offer personalized workout recommendations and tailored promotional offers while members benefit from digital fitness tracking and interactive apps.
“At World Gym, we believe that technology should enhance and enrich the member experience by providing convenience, accessibility, personalization and innovation,” Dievart told Athletech News. “Our approach to technology is centered around leveraging innovative tools to empower our members in their fitness journey while maintaining a human-centered approach to customer service.”
Looking ahead, Dievart envisions an increasingly technologically connected industry, with advanced wearables and AI delivering personalized training. Virtual and augmented reality will enhance engagement, making workouts more immersive. Despite technological advancements, World Gym remains committed to community building, fostering a supportive environment both online and in gyms.
“We believe in creating a supportive and motivating environment, both online and in our gyms,” Dievart said. “Through social features on our virtual platforms and community events at our physical locations, we strive to foster a sense of belonging and encourage members to achieve their fitness goals together.”
By leading in technological innovation and maintaining a strong community focus, World Gym is set to continue its industry leadership.
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